The Villa Sträuli is a place of encounter, cultural exchange, and hospitality. It is a place where culture and the people who create and communicate it can be discovered and experienced up close and first-hand—a place where visitors are able to interact with the artists who reside, work, and perform at the Villa. The Villa Sträuli is a cultural gem with a brilliance and radiance that extends both to the city of Winterthur and beyond. It does not see itself as an additional product for cultural consumption in the market of cultural service providers. It encourages critical thinking, generates new ideas, takes its own initiatives, and searches for novel ways to present and communicate cultural content. The Villa Sträuli relies on the participation of a culturally engaged public and on partnership arrangements with other institutions, cultural operators, and cultural disseminators. An enthusiastic public response is vital to the Villa Sträuli. More important than attendance figures alone, however, is the number of people who see the Villa Sträuli as an extraordinary place to encounter the unexpected and surprising—as a place to think outside the box—and who help to propagate this vision. Through its activities, offerings, and the conduct of all who keep the Villa going, the Villa Sträuli showcases itself to both local communities and visitors as a site of hospitality. The Villa Sträuli’s spatial and financial limitations and the careful handling of its resources constitute part of its programme. The Villa does not seek quantitative growth in spatial and financial terms but rather qualitative development—an enhancing of its content and a strengthening of its impact and reach.